Stupidiota is a new media campaign of the DC Tobacco Free Families to empower bi-cultural youth to become ambassadors of tobacco free living. A powerful and fascinating creation of Communications-Marketing agency, Elevation, Stupidiota features two television PSAs inspired by popular video games The SIMS and World of War craft, a radio PSA with a catchy Reggaeton beat, and other guerilla marketing tools. The campaign equips youth with the tools they need to stay tobacco free and proclaim No Soy Stupidiota (I ain’t no Stupidiota). For more information on Stupidiota, click here.